BEHIND THE UNIVERSE

STORIES BUILT TO MEAN SOMETHING.

MATAI Universe began with a simple idea. We didn't want to create advertising that only showed a product. We wanted to tell stories.

Stories about our people, our culture, identity, family, ambition and the world surrounding MATAI.

Over time those stories became connected. Different people, different places and different moments, but all belonging to the same world.

That became the MATAI Universe.

BEHIND THE CAMERA

BUILT WITH PEOPLE WE BELIEVE IN.

A major part of the MATAI story has been created alongside Dave Parker of ParkerFilms, Head Creative Director for MATAI.

For years, Dave has helped us bring these ideas to life through film, helping shape the visual language and storytelling that became MATAI Universe.

We believe in loyalty to our people.

When someone believes in the vision, stands beside you and helps build something from the beginning, their contribution remains part of the story as the journey grows.

MATAI Universe belongs to the people who helped create it, both in front of the camera and behind it.

This page is also our way of preserving that work and giving credit to the people who helped make it possible.

THE PEOPLE WHO HELP BUILD THE STORY ARE PART OF THE STORY.

Dave Parker · ParkerFilms · Head Creative Director, MATAI

FEATURED FILM

THE STORY

FILM · 2025 · 1 MIN

Samoa

Telling our stories through our timepieces
03THE ORIGINAL SERIES

EIGHT FILMS. ONE UNIVERSE.

MATAI Universe began as a series of eight films.
Each film told its own story, but together they created something bigger. A connected world exploring our people, culture, identity and the ideas that shaped MATAI.
Eight stories. One Universe.

01 / 08

The boys discover a mysterious box

02 / 08

Mark Hunt teaches Uce Gang who's boss

03 / 08

Uce Gang calls his Uncle Richard Parker

04 / 08

WWE Superstar Xyon Quinn is all grown up

05 / 08

Lapi Mariner knows a thing or two about performing

06 / 08

JP finds out Lapi follows him

07 / 08

The voice of Pastor Rome

08 / 08

Special feature - Tree

MATAI × ADEAZE

MALAGA

Part One

Part Two

Part Three

Part Four

Part Five

Part Six

Part Seven

MANEA ORIGINALS

Part One

2022

With Haylani Kuruppu

Part Two

2022

With Haylani Kuruppu

Part Three

2022

With Haylani Kuruppu